As different retailers make their foray in e-commerce, they seem to be countering another difficulty. Are their online sales cannibalizing the sales at their physical stores? Another question is how much focus should be given to which channel to attract the maximum revenue and what should be the timing. Read on to find the beacon triggered marketing which can offer a personalized experience to customers visiting your physical store.
Once the customer has logged in with his credentials at the online shop, the website knows his purchasing habits going by the purchases made by him in the past. The website highlights items accordingly, in the hope that he places an order again. How we can we replicate this instance in a physical store. Beacon Triggered Marketing comes to the rescue.
Let’s say a customer has entered your physical store who has a mobile phone with your app on it. The beacons at your physical store can communicate with the app and thus know his purchasing habits. Based on the inputs, the beacons will send him personalized offers, discounts, bargains etc. which he can make use of.
The beacons also interact with other apps on the customer’s phone in turn increasing the overall effectiveness. For example, Facebook has already added beacon sensing capabilities to their app which help them to provide more relevant and sensible data to their customer. This technology uses bluetooth and is much person-specific unlike proximity marketing where the apps use WiFi and GPS data.
Though relatively new, the beacon triggered technology is not that costly to implement. The online app on different platforms also needs to be updated so that they can contact seamlessly with beacons.
To compete with their online counterparts, brick and mortar stores should be considering the beacon technology which offer personalized offers to customers apart from giving the touch and feel of the product which online stores can’t.