How to grow your e-commerce business
I am sure you have heard the statistics that more than 80% of all start-ups fail within the first year. This means that most businesses started will fail within 12 months. However, only 3% of all start-ups succeed to be acquired or go public. The fact is that if you want your e-commerce to be acquired or go public you must invest a lot of time and money to grow it. Recently Flipkart was acquired by Walmart for 16 billion. There is a reason why Flipkart was acquired. The main reason is the size and growth of Flipkart. E-commerce businesses require a lot of marketing in order for them to be successful. Marketing is the key to the success of all e-commerce business.
How to grow your e-commerce business by marketing it well.
There are certain e-commerce marketing techniques that have been proven to work rather well in increasing sales. One such form of marketing is referral marketing. Referral marketing involves the e-commerce business owner depending on referrals in order to increase sales. In exchange, he gives the person who referred his friends a reward such as money. This form of marketing has proven especially effective in financial startups. Paypal and Payoneer are to companies who used the system in to grow their customer base.
How to grow your e-commerce business through social media marketing
Social media marketing is the most common form of marketing this makes it advantageous to use social media to market your brand and products. Social media has the largest number of people sharing stuff with their friends and family. There are two ways to market businesses on social media. The first is paid advertising. This involves targeting a certain audience. Then there is sharing posts with friends and family. This form of marketing is good for small businesses.