The role of the internet in modern societies
There is no doubt that the internet is now playing a pivotal role in modern societies. Life without the internet is unimaginable. 50 years ago the internet was not important to the large majority of the population. Now the internet is necessary for the everyday life of much of the population. For example, you can wake up by your phone using an app that uses the internet in order to remind you about anything. The internet is in use so much to the extent that you need the internet to order a meal, book a hotel, book, a flight and watch movies. Years ago the internet was only used by researchers. The internet is now used in virtually every industry. This is why e-commerce has become so important in our society.
The role of the internet in e-commerce
It is important to discuss the role that internet lays in e-commerce. E-commerce depends on the connectivity of devices to the internet. Due to a large number of people using the internet, it has made e-commerce even more popular. E-commerce is simply electronic commerce. This means that business transactions are completed online. This is the best part of e-commerce. Since the internet is available to a lot of people, especially in the United States. The internet offers connectivity between businesses and customers.
The role of the internet in marketing
There is no doubt that the internet is playing a big role in marketing. There are now a lot of paid marketing companies which are based on the internet. These include companies such as Google AdWords and Facebook ads. Online marketing has proven to be more effective than other marketing platforms such as TV and radio marketing. This has led to the popular use of the internet as a marketing platform.