Why you need to go mobile.
There is the need for e-commerce businesses to go mobile across the world. There is the need to become flexible in order to be able to spend more time with your family. This means that you will need your business to be mobile based. Most e-commerce stores have adopted technology that makes them mobile responsive. This is due to the fact that the mobile phone is now the most used device in today’s life. Responsive e-commerce design is an approach that allows websites to scale and rearrange themselves to fit any screen size. This will make it possible for customers using phones or tablets to use your website. Your site has to also look good on every device.
This form of user experience has been in the market for some time, but not every store has moved over to create a mobile store. Some stores have separate websites for mobile device users. It is an important decision to consider mobile first when developing your e-commerce store.
Why go mobile
More than 75% of all internet users own a smartphone. This makes it a good platform for potential customers. Another fact is that 69% of all internet users spend most of their screen time on mobile devices such as tablets and phones. According to search engine land, more than 56% of all internet traffic came from mobile devices. This past Cyber Monday mobile e-commerce sales reached $2 billion in less than 24 hours. Conversion rates on phones reached 10%.
Go mobile for search engine optimization
Search engines are the main method used by customers to find products they want. Since 57% of all searches are conducted through mobile devices. To cater for this growing audience Google is changing its index into a mobile-first index. This is due to the fact that majority of people use mobile phones and not desktops. As an e-commerce store owner, this is a reason to go mobile first. You need to make sure that your products and business appear on Google’s search platform.