The changing behavior of customers
The changing behavior of customers is having a big impact on e-commerce and the way we buy things. The first thing that people will notice is what we now commonly buy online. In the united states alone Apple accounts for more than 3% of all e-commerce sales. This means that Apple is now a big player in the e-commerce sector. The e-commerce sector is now flooded with electronic devices this is due to the fact that unlike clothing electronic devices have a one size fits all. The only thing that a buyer needs to know before purchasing electronic devices is whether it has the required specs or not.
The changing behavior of customers buying online
After numerous research where made it was discovered that the stuff that people usually purchase online where music, games, apps, and movies. The reason why these where the most purchased products online were due to the fact that there was instant purchasing of these products. There is probably no physical way of purchasing these products. Another reason why these where some of the most purchased products were due to the fact that these products were only for sale online. Music is constantly being produced by artists and the only way to stay keep up to date is to buy the music on e-commerce platforms such as iTunes.
The changing behavior when buying electronic products
The changing behavior of customers is common in developing countries. In developing countries there is a large number of counterfeit products. This means that when you buy an iPhone in an Indian mart there is a high likelihood that you will a counterfeit device. Counterfeit products are all over. The only sure way to know that you bought an original Adidas shoe made by Adidas is to directly buy it from Adidas.