6 hot Digital Marketing Trent to Adopt in 2018
Expand your brand using these 6 Digital Marketing trends
There has been a tremendous change in the online marketing over the years. Chances are that the strategy worked for you last years may become obsolete this year and you have to go for other marketing tactics and strategies and as an entrepreneur, you have to keep up with the new trends.
It is very difficult to expect a profit or return on investment by relying only on a single marketing model to attract your customers and leads who are the backbone of your business.
In order to get leads and attract customers, you have to create strong relations with them, you have to show them you are the perfect choice for them. You have to be active and global, and you can be at the top of the game by getting the best out of these six hot digital marketing trends.
1. Be relevant
Today’s customer wants pertinence and intimacy, so just collecting more and more emails addresses without getting to know the customer’s need will not bring success to your business. In orders to bring profit to your business, you have to cater to the customer’s need by being more relevant and creating strong intimate relations.
2. Capture your customers’ attention
If your business is not making a profit or is unable to capture returns, one reason can be that you are not attracting customers by grabbing their attention towards your business. The more attention you capture, the more money you make and the best way to do it by advertising your business.
In today’s world, people crave attention and you can use this to your advantage by giving your customers the attention they need. Cater to the customer needs, and you can capture their loyalty and get profit out of it. It is very important to know who are you marketing to and how are you marketing, to grab the most attention.
3. Adopt Tai Lopez special skill
Like it or not, the great investor, partner, and advisor Tai Lopez has a secret for being so famous; he is just everywhere
He connects with the masses, interacts with them but the point here is not to just be omnipresent all the time because it cost both money and time. But to be omnipresent is to connect with the leads that will be beneficial to you and help you capture return. This will make your customer know you and help you be close to your customer which will gain your customer loyalty.
4. Use more than one platform for digital marketing
In older times, spreading your business knowledge on different platforms was expensive, laborious and timely. That’s why, in recent days, your presence on a single digital forum is not enough for your business growth,
There are different leads and customers on a different platform and to cater their needs it is important to dominate the entire (relevant) digital platform in order to be successful.
Today a single content can be recreated into a blog-post, podcast, articles, and video to spread across different platforms. You can make micro-videos, turn it into animation to make it more creative and there are several other ideas that you can use to connect to leads on multiple platforms.
5. Be creative with digital marketing your brand
The step by step marketing funnel methodology is boring and outmoded. Several such marketing funnels fail because of the reason that they are not creative build on irrelevant data. In order to stand out of the crowd, you have to think outside the box and think creatively. You have built customer loyalty based on trust and experience.
You have to put yourself in your customer’s shoes and think what their needs are. You need to feed them with content that is beneficial to them which is according to their level of understanding. This way you can lock the customer’s loyalty and trust which is your goal for the year is.
6. Pay attention to the invisible ROI
Great Success can clearly be seen amongst clients who are willing to focus a large amount of their ad spend on brand awareness instead of lead generation and sales, aspects that were a point of focus in the past.
Importance is given to creating new leads but you must also make sure not to simply sell to your audience but also nurture them.