E-commerce marketplaces have become popular places for seller’s to sell their products. The reason why sellers prefer such e-commerce marketplaces is due to the large traffic that goes to those websites. Amazon receives a total of 2.6 billion visits a year. This makes the traffic that it generates very valuable to independent sellers. The average amount of pages that an Amazon visitor visits are 8.4. The chances that your product is purchased if it is unique is very high. Also, Amazon customers usually compare the prices from each seller. If your prices are low, then Amazon customers are most likely going to choose to buy from you. E-commerce marketplaces are now popular amongst sellers looking to boost their businesses. Finding traffic for a small site is very difficult. However, finding traffic on Amazon websites is far much easier. The only downside of selling stuff on Amazon is the fact that your store is not unique. This means that the deal breaker is the ability to sell your products at a far cheaper price.
E-commerce Marketplaces advantages
Selling on popular e-commerce markets has its advantages. The main advantage being the number of buyers that visit large e-commerce marketplaces like Alibaba, Amazon, and eBay. The best part is that most of the visitors are either looking for something to buy or they are just checking the price of a product they want to buy. Another advantage is the cost of marketing your amazon store versus marketing your own independent store. It is cost effective in terms of marketing as Amazon does most of the heavy lifting.
E-commerce marketplaces disadvantages
E-commerce marketplaces also have their own downsides. The first and most obvious is the seller’s inability to create a totally unique website or customer experience. There is also the issue of similar products with other sellers.