Creating a social media platform for e-commerce
It is hard for some people to imagine a life without social media. Social media has taken over every aspect of our lives. That’s why it is now easy to politically influence people using social media. However social media is not the only used to influence people politically. It is also used to influence what people buy. Therefore as an e-commerce store owner you will need to build and develop an e-commerce platform that is suitable for your audience. Your Audience are prospective customers. Customers are central to increasing sales. The largest social media platform is Facebook. However it won’t be wrong to create accounts for social media platforms such as Twitter, and Instagram.
Creating the social media platform page
The first thing you would need to do is create an actual social media page. Creating a Facebook page will help you with marketing and reaching out a potential 1.6 billion active facebook users. Facebook is popular around the world even in the developing world. It is important to use your facebook page to attract new customers. You will need to do this by posting the latest updates. This includes new products on sale, promotions and amazing deals. Instagram is popular amongst millennials aged between 15 years and 25 years. It will therefore make a lot of sense for e-commerce store owners to create Instagram pages if they intend on attracting this age range.
Creating a social media platform in LinkedIn
If your e-commerce store offers services and products to other business then I will propose creating a LinkedIn social media page. Linked in is mostly used for business purposes. This means that if your e-commerce uses the B2B model then it will be an added advantage creating a LinkedIn platform.