When it comes to user experience in e-commerce a terrible checkout experience may lead to the customer abandoning the cart and not buying from your store ever again. A survey has shown that 70% of customers are irritated by slow cashiers and more than 40% of customers don’t like seeing closed lanes during peak hours. This is the same thing with e-commerce. Customers are willing to abandon a shopping cart if the payment method is very slow. If you keep your customers waiting for more than 5 minutes they will leave the cart and never return to your store. Traditional retailers have been able to manage this point of the customer experience by putting barcodes and self-service counters. In e-commerce there are even better methods to improve customer experience. There is a checkout less shopping. This is where the entire checkout method is removed.
Faster payments using grab it and go
One person explained this system a bit too well when they said that when checking out is very efficient it feels like you are stealing. It is as easy. The only thing you do is to log in to the shop get what you want to buy and leave the shop. Let’s put it in mind that the payments occur in such a fast manner that you don’t realize that you have already made them. One such example in the e-commerce payment sector is Amazon one-click purchase function.
Faster payments in traditional retailing.
Faster payments in traditional retailing are also important although it will be impossible to completely eliminate lines. This is due to the fact that not everyone will have the right app to use when purchasing.