The need for brands to opt for diversification when they are forced to rely upon other platforms
Aside from the option of investing in third-party platforms firms should also consider the option of investing in their own websites in order to increase their own clientele.
When e-commerce websites decide to put all their attention on one platform they are limiting their business in a way that might affect their whole business model.
The digital market world has been shaken due to the recent Facebook and Analytica scandals. The recent events have caused an unwelcome consequence of the events. People who were used to the previous ways of marketing are now in doubt and are finding it difficult to digest the idea of yet another way of branding and marketing. It’s difficult for them in such scenarios to sell their things and to make money.