Crafting a Stronger Marketing Message by Focusing on Fewer Features
There are a variety of ways through which you can present your product, but the problem is that you cannot give equal attention to all features of your product.
In fact, you should focus on one or two features of your product that your customer will be interested in.
But the question here is how to decide which features of your product should gain the spotlight?
The founder of queue bottles is Jean Mu who made the best looking collapsible bottles that are fashionable as well as functional.
It is all about how you create an emotional connection of the product with the customers, says Jean Mu
She says that you should imagine your customers buying your product and saying that they see themselves using the product.
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