Business fantasies and reality
Every normal person has certain fantasies about certain things on life. In business this is actually the same thing. People have many fantasies on businesses. For instance these fantasies are actually spread by people in the marketing sector. I have seen many people trying to sell their marketing course promising people that they will make millions in less than a year. Not that it can’t be done but it is not common to make millions in just a couple of months of starting your e-commerce business. Especially if you are starting your business with little to no funds. Do not have fantasies in e-commerce because reality is soon going to catch up. Reality has a habit of proving us wrong. The whole idea that you can make millions on small funds is actually fantasy. It is similar fantasy with winning the lottery on a single ticket.
Business fantasies and reality in sales
If you want to make a lot of sales you need to be willing to actually spend a lot in terms of making sales. If you don’t spend a lot there is absolutely no guarantee that you would make a lot of sales. When we say spend a lot we are mainly talking about the marketing sector. Marketing has its own realities. If you want to have a high conversion rate when it comes to e-commerce you need to be able to market your e-commerce business and products to a huge audience. The only way to do that is to actually use paid advertising. The reality in e-commerce business is that in order to spread the message to a lot of people you will need to spend some money. E-commerce businesses started with little funds have a hard time making sales.