How to Write an Effective Welcome Email
Email marketing is one of the most effective channels for making sales and generating repeat customers. And email is the backbone of customer retention, and it is an effective channel for making connections between you and your customers even after they’ve left your website.
A welcome email is one of the important types of emails you’ll send to subscribers. Welcome emails are what you receive when you submit your email address to an online store—you’ve likely seen them in your inbox after creating an account or joining a newsletter.
We’ve put together necessary advice on how to write a welcome email.
What is a welcome email?
It is often part of a series of on boarding emails, is the very first email which connects you with a shopper or current customer. It could be a subscription confirmation or a post-purchase email.
It sets the base for the rest of your communications with a new customer. Depending on the action—such as making a purchase, or joining your company newsletter—it’s the one message that everyone will see, which means the impression it leaves will be everlasting.
While writing a welcome email keeps several key objectives in mind:
- Provide value upfront
- Personalize your message
- Send your welcome email within minutes
- Remind subscribers to remove you from filters
- Set transparent expectations
- Have a clear call-to-action
- Use high-quality, engaging imagery
- Remember mobile users
- Pay attention to your subject line
We’ve collected few examples of welcome emails from companies both large and small. Make note of what you like and what you’re not a fan of in order to inform your own broadcasts.
It stands out for two reasons: It’s an amazing well-designed store, and it devotes attention to email marketing. Email is one of their primary channels for letting people know about its new goods.
2. Ann Taylor
There are many elements worth noting in Ann Taylor’s welcome email. The subject line, “An Exclusive Welcome Gift Just For You” conveys a message that you’re special enough to make “The List.” A $25-off coupon on your next purchase gives extra motivation to buy.
3. Ralph Lauren
It is a luxury fashion brand; which uses specific messaging to subscribers for signing up. The email from Ralph Lauren also offers a special deal: 10% off your next order.
It uses its welcome email to introduce itself, the benefits of shopping with them, and to provide a promo code. You’ll also notice the “for women by women” language that appeals to a specific audience.
Its welcome email shares recent blog posts, new items on its catalogue, and, perhaps most interestingly, the stores closest to the zip code I entered at signup. It’s helpful to know where the closest store is.
6. Flower Fix
Flower Fix takes a personal approach. The brand also rewards subscribers with a 10%-off coupon code for in-store workshops, bridging the gap between the ecommerce and brick-and-mortar sides of the business.
7. Find Me A Gift
Find Me A Gift sends a welcome email with personality, featuring fun imagery, playful language, and a celebratory tone. It’s authentic to the brand identity but also reminds users of the utility the brand provides: “You’ll never struggle to find a gift again!”
It is known for their distinctive brand identity and messaging, and their welcome email further supports these traits. Their subject line, “Welcome To The Flock,” the inclusion of animated GIFs, colorful language, and an authenticity to the brand all contribute to helping this welcome email stand out.
They use the welcome email to encourage new signups to explore and engage with their community. High-quality photography exudes the luxuriousness of the brand and its products.
Use their welcome email to introduce their products. After highlighting a few specific benefits, they share a promo code for 10% off your first purchase.
Away has taken the travel industry by storm with their luggage. They use their welcome email to describe their vision and share their passion for travel with subscribers.
Lush takes the opportunity to showcase their products with high-quality imagery and product carousels. The subject line reads “You’re part of the family now” with a heart emoji, which falls in line with Lush’s casual, friendly and approachable brand voice.
These emails fit broadly into three themes:
- Telling the business’s story (and communicating the brand).
It’s critical to recount your story to acculturate your image and give customers motivation to rally behind your image.
- Showcasing a store’s items.
Toward the day’s end, the objective of each online store is to offer items. One approach to do that is to feature your most well known items. Keep in mind, numerous endorsers won’t know about your whole line of items.
- Making uncommon offers to empower an arrival visit.
In the event that you indicate clients that you’ll offer some benefit, they’ll probably confide in your image and respond.
Six welcome email applications
The Shopify App Store has all the applications you have to enhance your store, and email promoting is one of the functionalities that are particularly all around secured.
Here are six applications that will enable you to make robotized messages to welcome somebody when they agree to accept your email list. Navigate to the applications to see how they function and how they can be coordinated to your store.
The applications are easy to integrate but difficult to coordinate into your store, and there’s a ton that you can do to convey extraordinary messages.
Spread out the appreciated tangle for clients
Since your appreciated email is frequently the first run through your image enters a client’s wildly monitored inbox, you have to gain your place there and make the most of the message.
While an appreciated email conveys a ton of weight, it’s eventually simply the primary cooperation in an ideally long and productive relationship. Set the tone, say something convincing, and give clients and supporters motivation to return. At that point, get the opportunity to deal with reliably sending incredible pamphlets, so endorsers know allowing you to come to their inbox was a decent choice all things considered.