2018 European Digital Marketing Survey results released
European Digital Marketing Survey 2018 was executed by Salesmango which was performed among European marketers and here are the outcomes:
This survey revealed interesting outcomes that only 48% of marketers rate their marketing activities results as good and very good.
The slightest used technologies are machine learning and AI and bots. The most glorified techniques are SEO, paid online promotions and company blogs. 63% of marketers take a lead generation as a challenge.
Digital Marketing Departments Struggling to be Recognised
Greg Blazewicz, CEO of Salesmanago, a European marketing automation platform said, “Despite the fact that more and more marketing people get promoted to company boards, the reality is that most marketing departments still struggle to be recognised as important players in organisations.”
He added, “In my opinion, to achieve this recognition they need to switch from strategies aiming at the acquisition of new customers to mastering relationships with their current clients by using all types of customer data”.
- Google Analytics is used by 38% of marketers to amount digital marketing overall performance.
- To address the technological change, 42% of marketers plan to modify marketing strategies.
- 38% of marketers claim email marketing is one of the great sources of customer communication
- 60% of marketers want to improve personalization strategies in the coming months
This survey was executed in May 2018. Nearly 350 European marketers participated and filled out the questionnaires.