Every e-commerce entrepreneur has a unique e-commerce journey. No one in e-commerce has the same e-commerce success or failure story. It is this uniqueness that has prompted people to publish many lessons that are learned from e-commerce. These lessons are the main reasons why collective learning always wins. An e-commerce journey is what it took for a certain person to succeed or fail. What you think about e-commerce is mainly a result of your past experience in the field. Some people have a lot of wonderful things to say about e-commerce. This is due to the amount of success that they have achieved in e-commerce. Such success is common in e-commerce business even though most e-commerce businesses fail.
E-commerce journey in marketplaces
Some e-commerce entrepreneurs begin their e-commerce journey in marketplaces. These marketplaces ensure that they are able to put their product among millions of potential buyers. The product that you have to be selling has to solve your customers’ problems. If it does not sell your customers’ problem then it is not useful to them. Having a product that is sold by you only in marketplaces is a good thing. It ensures that pricing is not the only thing that separates your product from other products.
Many e-commerce sellers that have begun their e-commerce journey on marketplaces will tell you that marketplaces are very competitive.
How an e-commerce journey ends
There are several ways in which an e-commerce journey ends. When we talk about the end of the journey in this instance we are mainly focusing on how you exited. There are many e-commerce exits and all of them depend on what is suitable for the e-commerce entrepreneur. Most e-commerce entrepreneurs prefer selling their businesses when exiting. Some businesses are handed over to family members for managing.