The Age Of Merchant Independence
The online salesmen encounter a tough decision of either executing their works through websites controlled by a third party like Amazon and other such places, or to create a website by their own that is customized and more favorable for their business. Moreover, it also maintains a lasting relationship between buyers and sellers.
However, the aforementioned problem can be solved in a second as the new invention of ‘extreme outsourcing’ e-commerce model has taken place. It provides a symmetrical platform for the mini retailers like the big ones to function larger operations.
Furthermore, companies like Bergen Logistics along with activity centered on the tech haven of San Francisco, California and the logistics hub of Salt Lake City, hold shipping and warehousing works, facilitates storefront creation, and transactional capabilities, while firms such as GearLaunch house all such services on one, cloud-based platform.
As a result of this transformation, autonomous shippers assert an extensive bit of yearly web based business development that may some way or another have a position with the greatest online retailers. The online retailers also provide an opportunity for the customers to take staple items rather than offering ways for unique products to stand out.
On the other hand, the Amazon platform creates complications for the sellers to develop any evocative personal connections with the buyers. Thus, many of the known retail companies file products on the mega e-commerce marketplaces as a sales augmentation strategy rather than a primary sales strategy.
The e-commerce has made it easier for the merchants to make a web through little effort and persuade their buyers about the products and their significance in the buyers’ life. The success of any merchant lies in the ability of his will power to persuade the buyers and to make a strong trust relationship with them.
In short, independent merchants have more power than Amazon and Wal-Mart online retailers because they have the right knowledge about the buyers’ interests and needs. They know how to make ways through the need analysis of the buyers and how to meet their wants. Therefore, today is the age of independent merchants.