L2 Digital IQ Index: Top Home Care Brands in Digital 2017 With sales flat in CPG, digital distribution and search visibility are critical for home care brands, looking to maintain share. Ecommerce is expected to account for 50% of CPG growth, thanks in large part to Amazon. As investments in the Internet of Things […]
L2 Digital IQ Index: Top Beverage Brands in Digital 2017 Have classic colas gone flat? Consumer shelf space is filling up with healthy newcomers, as sales of bottled water surpassed soda for the first time, last year. Beverage behemoths have turned to a cocktail of acquisitions and product innovation, to compete with newcomers. However, […]
