Top Personal Care Brands in Digital 2017

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  L2 Digital IQ Index: Top Personal Care Brands in Digital 2017 The stakes are high in the personal care industry. Since 2011, large CPG companies have shed $20 billion in share, to smaller, independent brands. In 2016 alone, established players’ sales declined .5%, while upstarts’ revenue grew 3.1%. This trend is being shaped online. […]