5 Digital Marketing Tips for Your Online Event
As technology is become more advanced day by day, it is providing the people with an opportunity to meet as a group without being physically present at a place. Such new platforms include facebook events, seminars and group meetings which can take place online.
Marketing for event organizers can be a challenge for that reason. You will need some good tactics and a rather more accurate understanding of your audience in order to get their attention.
Spreading the word to people interested in attending the event is an art in its self. Other than that the following are the digital marketing tactics:
Utilize social media:
One of the best ways to advertise your event is by using social media. It has the finest word of mouth marketing and it has 92 percent consumers following which makes it one of the best ways attract your customers for your event, even if it’s not free.
The following are some of the best social media strategies from Social Media Examiner:
- Inviting your friends list on Facebook by creating a Facebook event
- Use facebook ads to attract your customers
- Create a highlight reel from prior events
- The talking should be done by the event attendee testimonial
- Spread the word by hiring influencers
- You should cover all social platforms including hash tags by using consistent branding
- For attention seeking, use quotes and visuals
- When potential attendees post or asks a question, be responsive
If you have targeted an audience by curating your email then email marketing can be used to effectively promote your online event. Looking at the adult population, the most popular online activity is email, so you can send an e-blast and easily get your content in front of your customers.
The average open rate of an e-blast is about 30 percent so it is not necessary that all the people to whom you have send it will attend it. However it can extend your reach when combined with other marketing mediums
Make the Value Proposition Clear:
Telling your customers particularly how your online event will be beneficial and what problems can your event solve? If people know that the event can improve their situation, they will engage even if they have to pay for that.
A generation of skeptics has been developed by the social media and you should take start by posting a schedule of events. Unless your customers are convinced that their problems will be sorted out and your event can help them, they won’t commit.
You should post a schedule by removing the guesswork. Giving every detail is not important, you should only give only what is included in your event and what might interest your audience for example a list of topics, contests, announcements ect.
In a certain industry, thought leaders are the ones who get the most attendees for their online event for which an important part is establishing credibility. You can showcase the photos and credentials of the people behind the event by developing content.
Showcasing the sponsor’s brand name or other claims of fame should be kept a priority in case the event is being sponsored. Building an authority by drawing credible brands is a key here as people are more drawn to it.
Develop a Content Calendar:
The key for successful events is getting the word out early and repeatedly. Some of your clients only just need to hear about the event once but others may need continual persuasion. As there is a good chance that a varied content will travel far from the usual content on the web therefore consistent con tent developing is essential for greater following.
Having announcements and light information about your event the content calendar for your event should begin a couple of months before the event. As time passes you should increase the content by adding more blogs , videos and social posts in order to promote your event. The more following you want, the more content you have to add.
Learning from your marketing experience after your done with the event may work for you in the future. You should look for the best tactics which worked for you and also look out for the mistakes you made. This will help big time for you in gathering more attendance in the future.