Another installment of Winners and Losers in the Retail Space by Scott Galloway. Go checkout and follow their YouTube channel at: https://www.youtube.com/user/l2thinktank/featured A winner: Jeff Bezos, who is now the wealthiest person in the world. He’s been criticized for not being more philanthropic, which in my view is total BS. Just recently Mr. Bezos […]
The role of the internet in modern societies There is no doubt that the internet is now playing a pivotal role in modern societies. Life without the internet is unimaginable. 50 years ago the internet was not important to the large majority of the population. Now the internet is necessary for the everyday life of […]
Ways to create high quality video content for your e-commerce business High quality videos give small and medium-sized online businesses a chance to compete in today’s marketplace. High quality video content can be used to market your services and products. Imagine having poor quality informational videos for your products, most likely customers will not buy […]
Starting an e-commerce business Starting an e-commerce business is not an easy task. This is due to the many things required. If you have ever thought of starting an e-commerce business there are things that you might want to place into consideration. The first being the amount of capital that you already have. E-commerce businesses […]
How to grow your e-commerce business I am sure you have heard the statistics that more than 80% of all start-ups fail within the first year. This means that most businesses started will fail within 12 months. However, only 3% of all start-ups succeed to be acquired or go public. The fact is that if […]
YouTube Marketing YouTube reviews have become popular around the world for people trying to demonstrate how their products work. They are specifically very popular for technology products. This is due to the complexity of technology products. If you create a new type of phone that uses a unique software that has never been used, there […]
How to grow your sales Growing e-commerce sales is one of the most important objectives in e-commerce. Sales are the number of units purchased on your e-commerce store. There are several ways to grow e-commerce sales. However, they include marketing your products and your business. If your business is well known for selling quality products […]
L2 Digital IQ Index: Top Big Box Retail Brands in Digital 2017 Just as the first big box brands disrupted independent retailers in the 1960s, Amazon is disrupting big box players today. But digital investments are giving retailers a chance to fight back. While Amazon excels in unbranded search visibility across paid and organic […]
E-commerce reviews Most large e-commerce stores have reviews about them. The reviews either concentrate on the product they make or on the services that they deliver. If you have an e-commerce store there is no doubt that customers are going to review the store whether you want it or not. There are positive and negative […]
Forums Internet forums are platforms where people share views and debate on ideas. In e-commerce, forums serve as a form of customer research. This is due to a large number of people who have to know a lot about different products and services. Forums have also served as a benchmark for freedom of speech. This […]
