E-mail marketing is a major sector of importance in marketing e-commerce products. E-commerce products are almost exclusively marketed through online channels such as social media, paid advertising and email marketing. Email marketing makes it easy for e-commerce business owners to stay in touch with their customers. This also allows business owners to offer customers products on promotion.
There is a certain way e-commerce email marketing is done. Email marketing requires business owners to invest in building an email list. This might take some time, but it has proven to be very effective in increasing sales. During the festive season and other important holidays, there is a tendency for customers to check their emails for hot e-commerce deals. A lot of e-commerce businesses will be offering promotional deals.
Email marketing using mail chimp
There is no doubt that mail chimp has become the most popular email marketing platform. Mail chimp is the platform of choice of email marketers. MailChimp started in 2001 and later added fermium option in 2009. In little under 8 years, it had grown its customer base from 85,000 to 450,000. The service was sending more than 10 billion emails per month by 2014.
How to build an email marketing list for e-commerce purposes
Building an email marketing list for e-commerce purposes requires time and capital. The best way to build an e-commerce email marketing list is to build a blog or e-commerce website that collects customer’s information. However, you need to be careful about the way you use this email list. Sometimes it turns out the emails become annoying spam to the customer. This is why you should send emails in a timely manner. Customers who hate spam will unsubscribe to your e-mail list.