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Behavioral Automation: Let’s learn how to speak to customers’ interests and increase conversion rate!
Welcome back to the eCommerce Forum!
Behavioral automation is the process of talking to customers as individuals. More specifically, it speaks to customers’ personal interests, actions and preferences. Behavioral automation is also scalable and cost-effective.
We have an amazing speaker for our upcoming eCommerce Meetup. He will teach us how to increase conversion with behavioral automation. This event will take place at 6:30 p.m., January 1, 2016 at our Midtown loft in Manhattan. Here is a brief overview of what to expect:
Director of Business Development, Bounce Exchange
Bounce Exchange is a digital marketing platform that uses behavioral automation to increase companies’ conversion rate. They transform clients’ web traffic by serving content tailored to various visitor segments and on-site behaviors. Bounce Exchange also analyzes:
- – purchase history
- – traffic sources
- – engagement patterns
- – site abandonment (using exit-intent technology)
Bounce Exchange then uses this information to inform a variety of customer acquisition strategies. These strategies are also designed to boost key business metrics.
Jay Alson is director of Business Development at Bounce Exchange. He also runs an iPhone app development company called a2b interactive. Before Bounce Exchange, Alson served as Head of North American Business at viagogo. viagogo is the largest eCommerce ticket marketplace in the world. While there, he oversaw:
- – mobile app marketing
- – business development
- – media partnerships
- – sports partnerships
Finally, Alson is a part of the NYC tech community.
The Meetup Structure:
6:30 p.m. – Networking
7:15 p.m. – 30 second intro from all our members
7:30 p.m. – Jay will discuss behavioral automation as well as his experience at Bounce Exchange with a Q&A
8:15 p.m. – Pizza and networking (Hara Partner’s CEO Mai Erne will also be there to answer any questions about Netsuite + Magento)
You don’t want to miss this chance to learn and network. Also, free beer and pizza!
*This event is sponsored by the eCommerce Forum.*