677 5th Ave, New York, NY 10022
Keyword Research & and Measurement for 2018: How to effectively find and measure keywords
SEO Director John Morabito of Women’s Marketing/Flying Point Digital joins us for a presentation on how to effectively find and measure keywords. According to John, SEO’s at times can spend too much time on research, and not enough time creating the next big thing. John will show us the exact methodology he uses to rapidly identify keywords to focus your SEO strategy around, all in an hour or less. Once you have the right keywords to optimize against, tracking and measuring keywords in the traditional sense can be even more problematic. John will show you exactly how to effectively measure your progress without getting caught in the weeds.
About John Morabito
John Morabito is a skilled and multifaceted marketer, speaker and author with over 8 years of experience in SEO, PPC, and other digital marketing channels. He specializes in technical and off-site SEO, within the e-commerce vertical.
The Meetup Structure
6:00 – Doors open for Networking
6:45 – 30 second introductions from all our members
7:00 – Speaker will be presenting with a Q&A
7:45 – Networking
Contact us if you want to get involved with the eCommmerce Forum as Speaker, Sponsor, or Volunteer.