SEO Director John Morabito of Women’s Marketing/Flying Point Digital joins us for a presentation on how to effectively find and measure keywords. According to John, SEO’s at times can spend too much time on research, and not enough time creating the next big thing. John will show us the exact methodology he uses to rapidly identify keywords to focus your SEO strategy around, all in an hour or less. Once you have the right keywords to optimize against, tracking and measuring keywords in the traditional sense can be even more problematic. John will show you exactly how to effectively measure your progress without getting caught in the weeds.