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Omnichannel: Increase Customer Experience

Omnichannel: Let’s learn how to create seamless consumer experience!

Welcome back to the eCommerce forum!

Omnichannel is a cross-channel business model that increases customer experience. It also allows customers to be in constant contact with a company through multiple channels at the same time. The following are some channels included in omnichannel retailing:

  • – online stores
  • – mobile stores
  • – mobile app stores
  • – telephone sales

Additionally, a channel could be any method of transacting with a customer. Some examples of transacting include:

  • – browsing
  • – buying
  • – returning
  • – finally, presale and after-sale service

Understanding omnichannel retailing is crucial for online business owners. Today, 71% of shoppers use smartphones for research. That makes smartphones the new personal shopping assistant. Most importantly, shoppers who shop in-store and online have a 30% higher lifetime value than shoppers who use only one channel. Therefore, learning how to convert shoppers on any channel could increase your net profit.

At our eCommerce Meetup this Wednesday, we have two amazing speakers who will talk about the omnichannel era. They will explore how shoppers demand quality service online, in the store and from their smart phones. Additionally, they will provide tools for seamless consumer experience. The event will take place at 7:00 p.m., June 11, 2014 at our Midtown Manhattan loft. Here is a brief overview of what to expect:

Keith Creech

Sr. Channel Sales Manager, SPS Commerce

SPS Commerce is the retail industry’s largest trading community. They enhance omnichannel retail supply chains with a network community and cloud-based solutions. SPS Commerce also provides prewired integrations and retail performance analytics. Furthermore, their single platform creates consistent brand experience for consumers across channels.

Keith Creech is the Sr. Channel Sales Manager for the NetSuite market at SPS Commerce. He has 8+ years of experience in retail, eCommerce, manufacturing and distribution. Keith is responsible for strategy and corporate alignment with NetSuite. He drives shared success within the retail supply chain.

Katie Martin 

Sr. Channel Sales Manager, SPS Commerce

Katie Martin is the Sr. Channel Partner Manager for SPS Commerce. She cultivates partner relationships within the NetSuite and Exact markets. In this way, Katie accelerates growth and drives income. She has over 9 years of experience selling software and SaaS solutions in the manufacturing, retail, eCommerce, and distribution industries.


Don’t miss out on this Meetup about omnichannel! Also, free beer and snacks!



*This event is sponsored by the eCommerce forum.*