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Run Profitable, Scalable eCommerce Facebook Ad Campaigns
Facebook provides enormous potential for both large and small eCommerce businesses to increase their profitability. The targeting and segmentation options available revolutionizes the consumer buying cycle and levels the playing field between large and small brands in terms of acquiring users. This session will showcase what it takes to effectively “SCALE” your eCommerce business on Facebook.
Steve Weiss, CEO of MuteSix, will cover:
- Effective targeting and audience segmentation strategies available across Facebook, Instagram, and Audience Network.
- Dynamic product ads and their ability to lower CPA and increase volume, while simultaneously providing a unique ad experience based on a user’s online behavior.
- Using Facebook’s lookalike audiences to leverage existing customer data that easily locates and targets your next set of customers.
- Leveraging Facebook Video to generate conversions and other various strategies proven to be successful.
Steve Weiss, CEO, MuteSix
Steve Weiss is an entrepreneur specializing in building Online Marketing Machines acquiring users at scale. His main skill sets lies in both the execution and the building/training of teams that could execute high-level growth hacking and customer acquisition initiatives.
Over the last 2 years, he has invested most of his time on both Facebook Ads for eCommerce customer acquisition and building high volume sales lead generation funnels for B2B customer acquisition.
MuteSix Overview
MuteSix was started in 2014 by Steve Weiss and Daniel Rutberg with one core mission — to provide companies with a highly effective user acquisition service that doesn’t cost an arm and a leg. Recognizing the immense opportunity the platform provided, Steve and Dan focused primarily on Facebook and grew the company to be the “go-to” for Facebook ads in Los Angeles. Since then, MuteSix has expanded to include other key components of the user acquisition and retention equation — search engine marketing, email marketing and conversion rate optimization.
MuteSix is headquartered in Los Angeles, CA, and works with clients across the United States and Europe.
The Meetup Structure
6:00 – Doors open for Networking
6:45 – 30 second introductions from all our members
7:00 – Speaker will be presenting with a Q&A
7:45 – Networking – Individual questions
Contact us if you want to get involved with the eCommmerce Forum as Speaker, Sponsor, or Volunteer.
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