677 5th Ave, New York, NY 10022
The Everpurse Story with Elizabeth Salcedo (CEO & Founder)
Please join us for the story of Everpurse, a ground braking new concept for a purse powered by technology. Hear how Liz Salcedo has created a brand new eCommerce product (and product category) when you’ve never done eCommerce before.
Elizabeth Salcedo – Founder-CEO of Everpurse
• Founded Everpurse to create the technology platform for fashion brands.
• Achieved sales in over 50 countries in the first 30 days with debut product, a handbag with integrated
• Led marketing team to land 300+ features in magazines & TV in US, UK, CA, JP, IT, FR and DE.
• Oversaw design and development of e-commerce website and back-end database.
• Developed short and long-term business strategy. Communicated with key stakeholders.
• Responsible for all final decisions on UX/UI and product design.
• Awarded 2 design and utility patents with 7 utility patents pending.
• Navigated regulatory environment to acquire unique FCC, IC, and HTS customs rulings for first-ever
• Led cross-functional team of product designers, software engineers, industrial designers, and R&D.
• Responsible for production, logistics, and integration in China of 20,000 units of electronic hardware
and luxury handbags over 3 years, achieving better than industry standard quality yields.
• Closed strategic partnerships with global firms Kate Spade New York (KSNY), Samsung, and LG.
• Liaised with KSNY handbag designers, merchandisers, production managers, CMO and PR team.
• Generated over $30M in value for KSNY. KATE stock rose day of the announcement.
• KSNY website crashed the day product went on sale and CEO highlighted Everpurse’s contribution
as a key driver of sales and profitability during the company’s 2016 EOY report to Wall Street.
BUILDING THE FUTURE OF FASHION…
Everpurse began with the search for a bag that did not yet exist. A handbag of the future. A product powered by technology to deeply enhance the experience between the always connected millennial girl and her handbag.
…CHALLENGED US TO BUILD A BRAND NEW PRODUCT CATEGORY: A TECH PLATFORM FOR HANDBAGS.
OUR GUIDING PRINCIPLES: NEVER CHANGE THE DESIGN, ENHANCE THE EXPERIENCE.
WHAT THE EVERPURSE TECH PLATFORM DOES.
EVERPURSE TAKES BRANDS TO THE FUTURE OF FASHION.
With the most robust and future-proof technology platform in the industry, as well as the largest patent portfolio in the sector, Everpurse is strategically positioned to empower brands to conquer the future of fashion.
The Meetup Structure
6:00 – Doors open for Networking
6:15 – 30 second introductions from all our members
6:30 – Speaker will be presenting with a Q&A
7:30 – Networking
Contact us if you want to get involved with the eCommmerce Forum as Speaker, Sponsor, or Volunteer.