WeWork 1601 Market

1601 Market Street, Philadelphia, PA 19103

The Future Of Sales and Marketing Alignment

The Future Of Sales and Marketing Alignment

Technology has blurred the line between sales and marketing, with “smarketing” on the rise. Join us at the Philly Enterprise Sales Forum for an interactive panel discussion that explores strategies to align your Sales and Marketing efforts.

Patrice Greene is the co-founder and President of Inverta – a B2B marketing consulting firm that specializes in helping clients implement solutions in a technology-driven environment. She has been helping marketing organizations mature in a fast-evolving technology landscape for over 15 years. Prior to joining the consulting world, she was a practitioner and early adopter of marketing automation. She’s held both sales and marketing executive roles throughout her career and has a passion for helping clients to continually align the two functions.

Graham Power‘s career as a B2B sales executive has included formative years in the music industry and digital marketing, and now a masters degree in enterprise software. At Guru technologies, Graham helps SaaS, eCommerce and internet companies simplify and scale their knowledge creation and sharing processes to meet the modern day needs of customer-facing sales and support teams. Describing himself as a “digital native”, his domain expertise spans disciplines, from mobile technology, data and analytics to practices of change management, sales enablement and social selling. Graham’s is especially a champion for collaborative selling [as a team sport], and takes great pride mentoring new comer SDRs who have yet to learn that sales is “the greatest profession in the history of the world”. Graham’s originally a Virginia boy, and holds a bachelor of arts from the UVa.

Jody Pillard leads the infrastructure, cloud, and managed services sales team at Weidenhammer, a consulting firm specializing in strategy, marketing, and technology. For 13 years, he has been helping organizations drive workforce productivity, improve operational efficiency, and create compelling experiences for their customers. His experiences working across industries as diverse as healthcare, financial services, and education lend Jody a rare perspective on how to effectively apply technology and processes to the unique needs of each organization.

Gene Ferro is a sales executive with Weidenhammer, a nationally recognized consulting firm that specializes in helping organizations master the digital economy. He partners with organizations leveraging leading-edge technology and marketing platforms to customize measurable solutions to enhance the customer experience, improve workforce productivity, and optimize operational efficiency.

• 6:00 pm – Networking, Beer & Hors d’oeuvres
• 6:30 pm – Panel Discussion begins
• 7:30 pm – Q&A with Audience
• 8:00 pm – Wrap-up

• Speakers’ panel and Q&A
• B2B sales networking
• Hors d’oeuvres
• beer & wine bar

This is a great opportunity to hear from and network with industry leaders, but we have a great selection of beer!