Shopify answer concerns to help firm to help them move their businesses online
Earlier this month, when the new of Adobe acquiring Magento ( an ecommerce platform) for $1.68 billion deal surfaced online, Shopify the rival Canadian company’s prices declined by as much as 5%.
According to Lynsey Thornton, Shopify’s user experience vice-president;
“One of our superpowers as a company is that we don’t get distracted by this stuff,”
This clearly shows how the company’s employees were taken aback by the news even if the shareholders even if the Shareholders weren’t trilled themselves.
Another Rathgar-born technician said:
“You’ve got a limited amount of time and if you spend it looking at what other companies are doing then that is time taken away from focusing on the problems you’re trying to solve.”
In fairness, you would hardly expect Thornton to say differently but she claims nonetheless that one of the company’s strengths is its ability to keep its eye on the prize.
Thornton claims that the strength of the company lies in the fact that it always keeps its eyes on the prize. According to her,
“What differentiates us from our rivals is that we stay completely focused on the problems of the entrepreneurs that we are trying to help and don’t consider our competitors at all.”
The Dubliner, who moved to Canada in 2012 after spending a number of years working in user experience for Paddy Power in Ireland, has worked for Shopify for five years and now leads a UX team of more than 250 people.
Thorton spent couple of hours working in the user experience field for the company Paddy Power in Ireland. She has been working for Shopify for 5 years now and has now more than 250 people working for her in the UX team she leads.
The employees or “Gurus” of the company
Shopify is present here for 3 years now with its target market being small to medium- size businesses. Initially it was able to provide 50 jobs to workers from remote areas in Galway and has built customer service operation here. Its count of Irish employees has reached up to 250 who are called gurus as insisted by the company.
More than $131 million was raised by the Shopify’s Ottawa –headquarter after going public in 2015.Many companies has designed and set up their across using this across multiple sales channels.
In total 600,000 companies use Shopify’s cloud-based platform in more than 175 countries most of which sell physical products online. Red Bull, Nestle and Tesla Motors are among some of the big names that are its customers.
With 3000 people been its employees worldwide the company is taking off very fast with internationally -derived revenues being the backbone of it. And, although the company is very positive about its growth, it has in fact, come across quite a large amount of criticism in the recent years.
Citron Research said Shopify’s apparent user growth is made of customer who will never be able to make their business sustainable. The research also claimed that it was shorting the stock in early October due to which Shopify’s company shares fell 12%.
Citron founder Andrew Left in his tweet titled Shopify as get-rich-quick scheme and also called it “dirtier” than Herbalife Ltd. The later has been said to perform deceptive practices in their business by many regulators. The company was also highly criticized for allowing Breibart News website for selling merchandise on the platform.
Thorton, however, is not willing to discuss any suck matter in case of the Adobe-Magento deal and is sticking to the script for now.
Dubliner claimed that the numbers of Irish businesses using Shopify are couple of thousands including Chupi, Schoolbooks and Deignist which are relatively small players.
Tobi Lutle built Shopify in 2004 after realizing how difficult it was to develop and online store using simple and easy tools. The company now claims to help people setting up their businesses online with easy tools so that the company can focus more on its growth rather than navigation codes
The company allows sellers to sell their products to customers in various ways including using a third party like Instagram or Facebook, as a branded online store that is entitled to the company only, and through its point-of-sale retail offering it provides.
As added by Thornton,
“We help remove shackles to that merchants can focus on their core business. We can offer software that would even today cost thousands that enables companies both to get started and to scale, for just $29 a month,”
Providing help in Marketing
Shopify assess new businesses in allocating dollars for marketing and also provide helps in assessing how well their customer data works besides helping companies to start online.
According to Thornton,
“It is very difficult for companies to build sustainable businesses when they don’t own the customer. We’re focused on helping our merchants use their data successfully, something which has historically been difficult for many of them.”
Much of Shopify’s growth has been fueled by mobile users, who have only used the app to do commerce online. After Shopify was reported t0 have revenue of $580.9 million last year, it displayed some new local version to attract more international customer and cash in growth globally.
Due to the increase in the company’s growth, Shopify has stated that there are more chances of jobs other than customer support in Ireland.
John Riordan, Shopify’s director from Ireland stated that,
“We are resolutely remote working through choice and this has given us an element of scalability that probably wouldn’t have existed in the business otherwise, “We’ve already expanded significantly beyond our original intention three years ago.”