The importance of URL (Uniform Resource Locator) has increased manifold as most of the businesses continue to adopt e-commerce. Apart from being a gateway of an e-commerce website, URL also serves the customer in navigating to different departments in accordance with the hierarchy of the website. From the SEO (Search Engine Optimization) perspective as well, […]
How does a customer feel after seeing non-relevant recommendations / offers once she has logged in to her favourite e-commerce website. The recommendations are more or less based on her past purchases but why would one like to buy another keyboard if she has already bought one. Welcome to the world of Real Time […]
The concept of e commerce business was based on the fact that the customer will receive the product at her doorstep without getting out of her home. E commerce businesses have always been facing the challenge of arranging seamless logistics for delivery and pickup for cancelled orders. A study by Accenture showed that 64 percent […]
A Subscription based e commerce model requires customers to purchase items one by one, with subscription services which come with benefits like discounts, offers, subscribe-and-forget etc. These businesses have greater efficiency and effectiveness compared to a normal e commerce model where customers make one-off purchase. Subscriptions are a win-win situation for both; getting recurring revenue […]
