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Personalized Marketing Campaigns: How to Increase Conversion Rate

Marketing Campaigns: Let’s learn how to personalize customer shopping experience!

Welcome back to the eCommerce forum!

Marketing campaigns promote a product or service through different media. This can include:

  • – television
  • – radio
  • – print
  • – online platforms

Understanding how to make successful marketing campaigns is vital for online companies. We have an amazing speaker for our upcoming eCommerce Meetup. He will teach us how to increase conversion rate with personalized marketing campaigns. Here is a brief overview of what to expect:

Matti Rönkkö

CEO, Nosto

Nosto helps over 20,000 online companies enhance their customers’ shopping experience through personalized marketing campaigns. More specifically, they use a customer behavior analysis to make specific recommendations in real-time. Furthermore, Nosto gives companies a 125% average increase in conversion rate. They also give a 24% average increase in order value.

Matti Rönkkö is CEO of Nosto. He has extensive experience in building companies. Before Nosto, Matti was the VP of Global Business Development at Foodpanda. He also worked at Rocket Internet, Citydeal and Jamba. Finally, Matti was the CEO and co-founder at Groupon Finland. Groupon is a global eCommerce marketplace that connects users with merchants in over 28 countries. They are also one of the fastest growing companies in the world.

Matti will focus on these 3 topics:

  1. How companies like Amazon use personalized marketing campaigns to beat out competition.
  2. Homepage design and how it affects conversion and bounce rate.
  3. How to utilize browser history and increase click-through rate and average order value.


The Meetup Structure:

7:00 p.m. – Short Networking

7:30 p.m. – 30 second intro from all our members

8:00 p.m. – Matti will disuss how to build personalized marketing campaigns and his experience at Nosto

8:35 p.m. – Networking (Sam Baron & Mai Erne from Hara Partners will be there to answer any Netsuite & Magento eCommerce related questions)

You don’t want to miss this chance to learn and network! Also, free beer and snacks!

marketing campaigns

*This event is sponsored by the eCommerce forum.*