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Online Commerce: How to Become a Successful eRetailer
Online commerce has changed a lot over the past several years. For example, shopping experiences have become more personalized and fragmented. Companies have developed strategies like omnichannel shopping in order to adapt. Additionally, data analytics have become part of small retailers’ business practices. Cloud computing has also lowered the costs of all kinds of technology. This has been especially exciting for small businesses because now they can compete with larger companies.
While learning about past online commerce trends is important, companies must keep up with new ideas to stay ahead of the curve. Internet Retailer magazine has curated an Internet Retailer Conference & Exhibition (IRCE). This event will give guests an inclusive online commerce education and reveal the latest industry trends. The IRCE will take place on June 2, 2015 at McCormick Place in Chicago. It will last until June 5, 2015. Here is a brief overview of what to expect:
Online Commerce Speaker Sessions
Internet Retailer editors hand-pick over 200 speakers to make sure sessions address challenges faced by real companies. Conference sessions can focus on a variety of online commerce topics–such as retail marketing and SEO. Some presentations will also cover:
- – omnichannel strategies
- – B2B tech investment trends
- – social media for B2b
- – Amazon pricing strategies
Online Business Solutions
IRCE’s exhibit hall will be the largest online commerce trade show in the industy. It will have almost 600 vendors and cover over 250,00 square feet. The exhibit hall will also display the latest retailing technology and solution providers. Some of the vendor categories will include:
- – marketing
- – fulfillment
- – eCommerce platforms
IRCE wants to cultivate an online retail community. Guests will be able to network with peers as well as industry leaders. There will also be networking breaks before conferences at 10:15 AM and during lunch at 11:45 AM. Finally, guests will be able to mingle after lunch at 3:15 PM and at the reception in the Exhibit Hall.
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