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Website Optimization: How to Improve Your Online Company’s Face

Website Optimization: Let’s learn how to make websites attractive and effective!

Welcome back to the eCommerce forum!

A website is the online face of a company so online companies’ websites should be pretty as well as easy to use. We have two speakers for our upcoming eCommerce Meetup who will teach us website optimization. This event will take place at 7:00 p.m., August 13, 2014 at our Midtown loft in New York. Here is a brief overview of what to expect:

Bernd Strenitz

Co-founder & COO, SmartGift

SmartGift provides product eGifting that transforms the consumer experience. The gift giver doesn’t have to be right all of the time, and the receiver can get what they want. As a result, SmartGift eases the stress of buying for others while allowing the retailers to offer thoughtful giving as part of the gift. Additionally, SmartGift offers website optimization by making websites easier for consumers to use. With SmartGift:

  • – Gift receivers pick their preferences or exchange for an eGift card.
  • – The eGift card allows gift receivers to purchase anything from the product range.
  • – Gift givers check out in seconds with minimal effort.

Bernd Strenitz is the co-founder and COO of Smart Gift. He is an experienced entrepreneur and eCommerce expert. Before Smart Gift, Bernd was the founder and CEO of Guguchu. Guguchu is an eCommerce platform for musicians, managers and music labels. He was also an M&A Advisor for Strata Partners. While at Strata Partners, Bernd advised companies on M&A and capital raising. Finally, he holds a degree from the London School of Economics and studied at the Vienna University of Economics.


Fred Wang

CTO, Pagevamp

Pagevamp  is the first one-click website builder for small companies. They use a business’ Facebook page data in order to build a new  website. Most importantly, the content is already published. Updating the new website is simple because it is synced with Facebook. In this way, businesses can switch their site design at the click of a button. Finally, Pagevamp offers website optimization by:

  • – making websites as easy to use as possible with a custom page editor
  • – keeping websites polished with mobile displays
  • – giving websites makeovers by offering various themes to choose from

Fred Wang is the Chief Technology Officer (CTO) at Pagevamp. He has over 8 years of experience building startups. Before Pagevamp, Fred was the CTO at Caysun. Caysun is a marketing vacation rental site that books shore homes in Florida and New Jersey. Furthermore, he ran an online arcade while in high school. Fred holds a degree from the Wharton School at University of Pennsylvania.


The Meetup Structure:

7:00 p.m. – Networking

7:20 p.m. – Minute elevator pitches from all our members

7:30 p.m. – Bernd will be speaking about website optimization and his experience with SmartGift with a Q&A

8:00 p.m. – Fred will be speaking about how Pagevamp provides website optimization with a Q&A

8:30 p.m. – Networking  (For any Netsuite & Magento eCommerce related questions, Sam Baron & Mai Erne from Hara Partners will be there to answer them.)

9:00 p.m. – We will be heading over to the Iron Bar on 45th and 8 Ave for a networking after party!

Website Optimization

You don’t want to miss this awesome chance to learn and network! Also, free beer and snacks!

*This event is sponsored by the eCommerce forum.*