Learn How to write great content
Before you opened an e-commerce website you probably learned how to run a business, balance your taxes and manage your supply lines. If you didn’t add copywriting and content marketing to the e-commerce set of skills you need you probably made a big error. These are some of the most essential skills that you need to run a successful e-commerce business. Writing and communication feel like a soft skill to most people, however, it is a skill worth developing if you want to run a proper content marketing campaign. A lot of e-commerce entrepreneurs underestimate the importance of developing good content creation skills. These have proven to be just as important as learning supply chain management. Content is the main driver of e-commerce sales and that’s why you will need to learn how to write great content.
If you are not a writer I would advise that you hire a good copywriter. However, if you have some copywriting skills without a large budget you will be able to write your own great content if you learn how to. For small e-commerce business owners with a bit of writing skill, it is important that you create your own marketing content for your e-commerce website. If you are a writer you will need to learn a little bit about strategically modifying your web content for search engine optimization purposes.
Learn how to write great content from Coursera and EdX
Learning how to write great content from Coursera and EdX is probably the best thing you could do. These platforms have many classes that come from top Universities and they have a properly structured format. They are open to everyone for free or at an extremely low price.
Learn how to write great content from Skillshare and Udemy
Skillshare and Udemy are educational platforms that provide low-cost classes.