Ways to optimize your e-commerce customer support
A lot of customer question can also lead to a lot of sales. This means that having a large number of customer questions is actually a good thing. In simple words it is a nice problem to have as an e-commerce business owner. The problem with customer questions is that you start to receive the same questions over and over. This quickly becomes time-consuming. Answering the same question 35 times a month is not the best thing to have when running an e-commerce business. This time-consuming exercise may hinder the growth of your business.
Having a one-person business is a lovely concept. There are many e-commerce business owners who run successful seven-figure one-man businesses.
Using virtual assistants to answer customer questions is not a good solution. The best thing you could do to save money and time that is needed is to optimize customer support. There are some questions that are asked all the time. These can simply be optimized.
Optimize clear expectations
Customers don’t like being ignored. This is a total turnoff and they will not purchase anything from your website if you ignore them. Customers who are caught up in these kinds of situations will write reviews all over the internet on how your customer services is terrible. This might destroy your potential prospect customers. Customers will not buy from an e-commerce store that has a lot of negative reviews on the internet. You should optimize to let people know when they should be expecting an answer from you. This makes it easy for the customer to wait.
Don’t hide important information when you optimize your customer support.
As an e-commerce store owner you want to position your store as a top quality store in terms of services. Do not hide that the shipping might take longer than usual or that the product is coming from China. When optimizing your customer support it is important to reveal such stuff.