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Data Infrastructure: How to Drive Online Business Sales

Data Infrastructure: Let’s learn how to improve online business!

Welcome back to the eCommerce Forum!

Data infrastructure promotes data sharing and consumption. It can also explain:

  • – why some eCommerce companies grow faster than others
  • – how much the average eCommerce customer is worth
  • – when the best time to remarket customers is
  • – which eCommerce companies are heavily impacted by the holiday season
  • – whether companies generate more revenue from new or repeat customers

Understanding how data infrastructure works is vital for online business owners. We have an amazing speaker for our upcoming eCommerce Meetup. She will explain how to use data infrastructure to increase sales. This event will take place at 6:30 p.m., February 10, 2016 at Microsoft Theater. This theater is located at 677 Fifth Avenue
New York, NY. Here is a brief overview of what to expect:


Janessa Lantz

Director of Marketing, RJMetrics

RJMetrics helps online companies make smart decisions with their data. They do this by building data infrastructure and analytics software. RJMetrics also works with hundreds of online retailers. These companies range from online retailers with less than $1 million in revenue to the fastest growing companies in the IR 500. Additionally, The analysis in RJMetrics’ reports is drawn from the anonymized data of these clients. It also explores the purchasing patterns of over 50 million online shoppers and $40 billion in transactions.

Janessa Lantz is the Director of Marketing at RJMetrics. She is also the editorial director on all research projects. Furthermore, Lantz’s marketing team is responsible for:

  • – content
  • – design
  • – video marketing
  • – events
  • – PR

Lantz also works with data scientists, analysts and industry experts to better understand what data infrastructure is saying and how eRetailers can apply it to their business.


The Meetup Structure:

6:30 p.m. – Doors open for networking

7:15 p.m. – 30 second intros from all our members

7:30 p.m. – Janessa will discuss data infrastructure as well as her experience at RJMetrics with a Q&A

8:15 p.m – Pizza and networking (Hara Partners’ CEO, Mai Erne, will be there for any Magento+Netsuite questions)  

Don’t miss this awesome chance to learn as well as network! Also, free beer and snacks!

Data Infrastructure

*This event is sponsored by the eCommerce Forum.*